Online Presence
and Community Engagement
Project
Doncafe and C kafa's Digital Transformation
Project context & Objectives
Strauss Coffee B.V., a subsidiary of Strauss Group, proudly holds its position as a regional leader in the FMCG industry. Despite its well-established reputation across the region, our collaboration with the client was centered around a digital transformation, aimed at enhancing digital sales, bolstering brand awareness, and nurturing a vibrant online community. This evolution was necessary to meet the ever-growing demands of the digital era.
Kreativa approach & Main activities
Our comprehensive strategy embraced a multifaceted approach, spanning social media engagement, innovative digital brand activations, Google campaigns, and substantial enhancements to each brand’s respective websites (UX/UI development).
– Digital Presence Enhancement
– Audience Analysis
– Competitive Benchmarking
– Strategic Social Engagement
Main results
We successfully cultivated a dedicated and loyal customer community, passionate advocates of the Doncafe and C kafa brands. This community served as a vital channel for direct customer communication, allowing us to actively listen to customer feedback and swiftly address their needs, solidifying the brands’ position as market leaders.
UX/UI/ Development
Social/ Creative/ Perfomance
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