Brand building

Brand
Building

Project

One Two Three brand building (Name, Design, Communication, Campaign)

Period

2022

Project context & Objectives

Hemofarm offers a wide range of quality supplements, but consumers do not perceive them as products from the same company. There is no clear link in the appearance of the packaging nor in the name of the product. Therefore, consumers do not see the breadth of the HF offer.

The goal was to capitalize on the credibility of HF products. In practice, an umbrella name is not enough. We want a concept with enough potential to talk about health continuously through all communication channels.

Kreativa approach & Main activities

Healthy habits are vital for our health, but we often balance between desires and possibilities. Living in the constant rush around our professional and personal obligations, we cannot always keep healthy habits.

We cannot find the exact formula for good health, but we can implement healthy habits according to the simple

THREE principles:
Three pillars of health
Three parts of the day
1, 2, 3, rhythm of life

The range of Hemofarm’s vitamins and minerals is more than a pill; it’s a whole philosophy about health, good habits, a vital body, and a healthy mind.

THAT IS WHY WE SUGGESTED THE NAME FOR THE SUPPLEMENT RANGE One Two Three

Beside the name we also designed packaging for 15 products in portfolio, created 360 campaign through all channels with two well known sport persons as brand ambassadors.