Quick Solution
for online sales
Project
„YOUR PLACE OR OURS (kod vas ili kod nas) “
Project context & Objectives
We started to work for PHOENIX Pharma company during very challenging COVID time, especiially for pharma industry. BENU Pharmacy is the largest pharma retail chain with national coverage – over 400 pharmacies. Just before COVID19 crisis their e-commerce site was not functional due to the vendor change. We have partnered with our client to enable digital sales via one of the delivery companies, creating a subbrand BENU Express.
Demand was increased, but delivery option were limitted.
We have supported this brand via social activities offering delivery YOUR PLACE OR OURS (kod vas ili kod nas), thus overcoming the lack of online shop.
Kreativa approach & Main activities
We anticipated that there were two tipes of customers – ones who prefer to stay home or are not able to come to the pharmacy, and other who would like to collect their medical supplies in the pharmacy or had to come for the OTC items.
It was our first campaign that was fully done, presented and implemented online.
BENU Express service was branded for the fastiest delivery in 45 minutes.
Main results
All activities were cmmunicated and promoted through digital channels (web portals, social media).
Implementation and very delicate communication was recognized by Digital Communication Institute that choosed this case as one of the show cases during the COVID times.
UX/UI/ Development
Social/ Creative/ Perfomance
Analytics/ Social Strategy/ Content/ Performance
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