Sustainability

Project

Sustainability Hemofarm

Period

2012-PRESENT

Project context & Objectives

Sustainable values and ideas promoted by the UN Sustainable Development Goals have already been deeply rooted into all aspects of Hemofarm’s operations, with the aim of making a positive impact on people, economy and environment, both within the company and beyond. The responsibility shown by Hemofarm across the board makes it deserving of the leadership position in both pharmaceutical industry and sustainable development. Goal 3 – Good health and wellbeing is the main focus of the company: to contribute to the improvement of people’s health through quality, yet affordable pharmaceutical products, and the development of the awareness about the importance of prevention and healthy lifestyles.

Kreativa Unlimited support Hemofarm to its journey in sustainability for more than 10 years and feel proud of being pioneer of sustainability topics in Serbia.

Kreativa approach & Main activities

Sustainability reporting is one of the main yearly project for Hemofarm. Hemofarm and Kreativa Unlimited are doing together on this topic for 10 years already. Creative and communications work was focused for public to understand topic of sustainable development and its importance to external and internal public but also for business in future.

Kreativa Unlimited design for all of 10 reports, did all promotion events and digital suport.

Main results

Hemofarm is recognised as sustainable development leader with good achivments in all of three sustanability pilars, envariomental, social and governece.

Follow the Hemofarm example, Stada also started to do reporting and Kreativa Unlimited is main agency for set up all design and communications campaign.

Report

Social/ Perfomance

STADA Launch video

STADA has started working on sustainability reporting in september 2021 with this video and Kreativa Unlimited is main agency for all visual identity, communications and promotion. First report will be published in late 2022. with more content on all relevant channels.

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