Omnichannel
approach
Project
Digital assesment, omnichannel strategy, digital properties optimisation, digital operations
Project context & Objectives
Sportina Group is a fashion retailer that operates in four different markets, offering two distinct retail brands with different target audiences. With Sportina’s intention to reposition itself in the market, our agency partnered with Sportina Group to undertake a thorough analysis, identify important prospects, and determine the best market positioning for the brand. In order to maintain a consistent and effective online presence, Sportina Group has entrusted us with managing all of its digital assets.
Kreativa approach & Main activities
Creation of an omnichannel strategy, which included evaluating Sportina Group’s digital positioning among competitors and defining a strategy to differentiate Sportina from key competitors through an integrated value proposition.
Consumer segmentation, market analysis, current positioning, and threat and opportunity identification.
Program for implementing the digital strategy, including activities that were put into practice:
-New structure of digital properties.
-UX/UI optimization of online shops.
-Performance marketing campaigns and SEO optimization.
-Content calendar.
-Commercial calendar for eCommerce
Main results
The project successfully achieved its objectives of repositioning the retail brand while maintaining sales on the e-commerce platform.
It led to improved market perception, enhanced customer engagement, and strengthened brand loyalty, ultimately giving the brand a competitive edge in the market.
UX/UI Development
Social/ Perfomance
Social Media content
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