Extraordinary campaign
in the time of corona
Project
„Velika dela nastaju kod kuće“
Period
2020
Project context & Objectives
When the whole world stopped regarding Covid 19 pandemic everyone become to wish to return to normality.
Agency Kreativa recognized the challenging situation and created an umbrella platform and the campaign for its long-time client Koncern Bambi and its well-known brand Plazma.
The umbrella platform „Velika dela nastaju kod kuće“ confirmed the role of the brand in such extraordinary circumstances, inspiring and connecting people during isolation and quarantine.
We manage to encourage people to join our movement without hesitation, reinvent their favorite Plazma Rituals, and share their great accomplishments while being at home.
The crown of the campaign was the organization of donations given to covid hospitals and the most vulnerable.
Kreativa approach & Main activities
Creative idea:
It was important to help all our heroes (our fans) in the battle they were fighting.
Send them a clear message “Stay at home” and thus provide support.
Plazma is here to inspire its fans and tell them that they too can achieve some great achievements at home.
Plazma will inspire people and give them ideas on how to create their own new Plasma Rituals.
Plazma Lovers will submit their videos or photos (on Facebook and IG) and each of those videos or photos will be part of one big puzzle.
During the six weeks of our campaign, we gave our fans constant motivation, a spark of imagination, and dedicated influencers to boost their inspiration.
Main results
FB & INSTAGRAM
Total engagement 56000+
Total views 2.000 000
88% increase in engagement
65% increase in revies
„Sunday at 7“ IG live, an average of 50.000 views per episode
All these activities were actually part of a great puzzle that is a kind of diary of our creativity, and humanity with
Plazma THANK YOU TVC at the end of the campaign.
Key visual
Weekly Activities
TVC 1 Inspirational
Great accomplishments…Can be made with so little.
Even when you think inside the box.
When you enter,
And you don’t want to get out of your comfort zone.
When you’re dreaming with your eyes wide shut.
Even when the window is the limit.
When there’s a new path that is very narrow.
When you’re at your own place and you don’t concur new territories.
Because of today…
Great accomplishments are made at home.
And that is why, in the name of all of us that are staying at home,
we are helping those in need.
Join us at Plazma Facebook and Instagram page.
TVC 1 Inspiration AL
Social media
Donations
On April 23rd, 2020. Bambi donated 400 sweet packages to volunteers of municipality Palilula who helps the oldest citizens every day in this difficult situation.
On April 30th, 2020. Bambi donated 600 protective overalls and 400 protective coats. Also, Plazma cakes have been handed to health care professionals, so that we can treat them and make them better all these days off a struggle.
On May 8th, 2020. Bambi donated 350 sweet packages, 1200 sanitary protective visors, 30 sets of school supplies, 60 sets of games, and 250 Plazma coloring books.
Bambi donation to a preschool institution in Belgrade, Novi Sad and Niš
On May 15th, 2020. Bambi donated 350 sweet packages, 1000 visors, 150 sanitary gloves, 100 sanitary shoes, 200 sanitary materials, and 500 Plazma coloring books.
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