E-commerce Sales Growth Strategy

eCommerce Sales Growth Strategy

Project

Kafe Klub eCommerce Marketing Activities

Project context & Objectives

In the competitive FMCG industry, Strauss Coffee B.V., a subsidiary of the renowned Strauss Group, maintains its esteemed regional leadership position. Prior to the onset of the COVID-19 crisis, Strauss Adriatic primarily operated through traditional retail and select online resellers. However, the pandemic underscored the need for direct customer engagement, prompting the launch of a dedicated online marketplace for their coffee brands.

Kreativa approach & Main activities

Our approach focused on three key objectives: boosting brand awareness, increasing website traffic, and driving sales through strategic digital advertising on platforms like Google Ads and Social Media.

This strategy was informed by inbound marketing principles and a thorough analysis of the customer sales funnel. To optimize the platform’s performance, we fine-tuned the website with visually appealing banners and engaging content, prioritizing a seamless customer journey and conversion optimization.

Main results

Within a mere three months of its launch, we not only surpassed our targeted KPIs, achieving an astounding 100% increase in revenue, but also witnessed substantial improvements in brand visibility and customer engagement.

Our efforts led to the establishment of a stable audience base, with over 30,000 sessions per month, further reinforcing the effectiveness of our approach.