eCommerce Launch

Project

Digital assesment, digital strategy and full scope digital activities ( Social, SEO, Performance, Online acquisition )

Project context & Objectives

Phoenix Pharma is one of the leading European pharma-distributor. Their pharmacy chain BENU is a leader in Serbia. Just before COVID19 crisis BENU e-commerce site was not functional due to the vendor change.

We have partnered with our client & vendor to set up digital strategy and performance marketing activities for e-commerce shop in Serbia.

Launch of shop.benu.rs was during March 2021, while our cooperation still lasts.

Kreativa approach & Main activities

In this context, KU managed the following activities:

eCommerce digital strategy creation, that included assessment of BENU current positioning and strategic approach for digital activities;

Assessment of BENU online positioning.
Market analysis, current positioning, defining customer segments, identification of opportunities and threats.

eCommerce digital strategy implementation program, when initiatives proposed in the strategy were implemented:

Performance marketing campaigns & SEO optimization offsite

Marketing Automation: acquisition of users who have not finalized

their purchase

Setup of the main conversion funnel

Online media plan assessment & Social Media Strategy

Content creation

Consumers had a simple task, to buy their favorite Doncafe Moment coffee, enter the codes from the packaging on the app/microsite and exchange them for gifts.

The communication strategy included the development of key channels: Doncafe „25. sat“ app designed for Android and iOS platforms with implemented incentive shop and price exchange, Doncafe 25.sat.rs microsite, ATL, DIGITAL, OOH, PR & Instore support for all phases of the project, cooperation with regional well-known singer Sergej Ćetković, as well as to the many artists who were guests, especially for this occasion in the work on designed awards for all participants.